Balmain collaborates with Loreal
It comes at no surprise that Balmain announced their collaboration with multinational L'oreal over a beauty line launch. Following their huge success with mass market giant H&M, Balmain decided to get into cosmetics. This is going to be a capsule collection of lipsticks and surely if its successful a complete and permanent line will follow.
"L'Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves," Rousteing said. "With this collaboration, I'm thrilled to make this idea tangible for every woman around the world."