Gucci goes Japanese for AW16-17 fashion campaign

Gucci goes Japanese for AW16-17 fashion campaign

Gucci goes Japanese for AW16-17 fashion campaign

Gucci fall winter 16-17 was set in Tokyo. Petra Collins stars in Gucci campaign in the capital of Japan where instead of creating a photo album Glen Lunchford filmed a video under Allesandro Michelle's direction. The models including Collins are shown driving around the streets of Tokyo, arriving in an arcade and playing pachinko (pinball).   

“The ongoing dialogue between the traditional and the modern – between calm and chaos – that characterises this vibrant place creates a psychedelic assault on the senses that is echoed beautifully in the vivacity of creative director Alessandro Michele’s creations,” says the house. The collection stands out of the traditional campaign sets and is literally brought to the streets, noting that this is a wearable collection to enjoy everyday and not just to admire in the magazines.

Shop the Gucci collection by visiting our eshop: Gucci

 

Gucci goes Japanese for AW16-17 fashion campaign Gucci goes Japanese for AW16-17 fashion campaign Gucci goes Japanese for AW16-17 fashion campaign Gucci goes Japanese for AW16-17 fashion campaign Gucci goes Japanese for AW16-17 campaign Gucci goes Japanese for AW16-17 fashion campaign gucci tokyo campaign Gucci goes Japanese for AW16-17 closet on the go campaign Gucci goes Japanese for AW16-17 tokyo campaign

 

Shop the Gucci collection by visiting our eshop: Gucci

 

Photo credits: Dazed

Manos Gerakinis

Fine Luxurier / Lecturer / Haute Parfumeur/ Founder of Closet on the Go.

Luxury is in the small details of our lives. Luxury can be a beautiful pair of shoes, a rare painting, a big villa, a fast car, a yacht, exotic holidays, friendship, romance, your company, a dream come true... Luxury is what makes this world beautiful, life itself is luxury;