Style-pedia: Mods Born at 60s
In the early-to-mid-1960s, the London Modernists known as the Mods were shaping and defining popular fashion for young British men while the trends for both changed more frequently than ever before in the history of fashion and would continue to do so throughout the decade. For the first time in the 19th Century, London, not Paris, was the center of the fashion world. The British Invasion didn’t stop with The Beatles. It swept into all parts of life, especially clothing.
Mod fashion came out of the youth subculture popularized in Great Britain during the 1960s. Mods in Britain were all about fashion and it was on the first modern cultural movements to emphasize special fashions for men and normalize men's interest in current fashions. Mod fashion was connected to specific designers like Mary Quant who can be credited with popularizing the mini-skirt (a fashion must-have for any Mod woman). These fashion trends started in London and were particularly represented on Carnaby Street. The look was not confined to certain elements but did place emphasis on bright, bold patterns and colors, jackets for men, go-go boots, and shorter skirts and hairstyles for women. The style strayed from its original lifestyle associations and took on a more trendy tone as it moved from the UK to the US with the British musical invasion. As a reaction to the Mod-look there were others who rejected that specific style and embraced the rock 'n' roll opposite to the mods. "Rockers" in Britain and "Greasers" and "Jocks" in the United States rejected this style and rebelled in their fashion choices by focusing on leather and jeans or a look rooted in athletics and a clean-cut style. Mod fashion reached the height of its popularity during the early to mid-sixties and was in decline by 1966 and 1967, making room for other style trends to take over.
Mod fashion was slim fitting and featured bold geometric shapes. Color was also a key concern - the conservative greys, browns and pastels of the 1950s were replaced by bright, wild hues. In contrast to fashion trends of the past, these garments were mass-produced and affordable.
Mod, short for 'modern', refers to a youth lifestyle that emerged from London during the 1960s, and quickly spread to America, Europe and Australia. I have always wished the Mod style stuck around a little longer.